Vendor Influence

Clay engineered a job title so good the market couldn’t wait to use it—and so vague the market immediately broke it.

How Sam Jacobs sold his educational credibility to surveillance vendors, then convinced his own community to implement the technology that spies on them.

You think the leads suck. The pipeline’s soft. The attribution’s off. Must be marketing’s fault, right? Wrong. Here are the receipts that prove exactly how you got conned.