How Sam Jacobs sold his educational credibility to surveillance vendors, then convinced his own community to implement the technology that spies on them.

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Keep the Change: How Pavilion Became a Laundromat for Martech Influence

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Keep the Change: How Pavilion Became a Laundromat for Martech Influence

How Sam Jacobs sold his educational credibility to surveillance vendors, then convinced his own community to implement the technology that spies on them.

by Clark Barron, Jul 03, 2025

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News

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Cloudflare just killed LLM attribution

The infrastructure giant just made AI crawler blocking default for 20% of the web. LLM attribution vendors are about to learn what "technical impossibility" means.

by Clark Barron, Jul 02, 2025

Survival Mode: How Executives Sabotage Marketing from the Inside

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Burn It Down Originals

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Systemic Critique

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Survival Mode: How Executives Sabotage Marketing from the Inside

Marketing can’t perform like a revenue function if you don’t invest in it like one.

by Clark Barron, Jun 17, 2025

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The Executive Investment Audit:

by Clark Barron, Jun 17, 2025

Whose Scam Is It Anyway? Inside G2's 'Revolutionary AI' Acquisition

Whose Scam Is It Anyway? Inside G2's 'Revolutionary AI' Acquisition

unSurvey isn't an AI company at all. It's a side project from an active pricing optimization platform that repackaged ChatGPT integrations as 'proprietary technology'

by Clark Barron, Jun 12, 2025

Signal Loss: Why B2B Marketing May Not Survive What Comes Next

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Burn It Down Originals

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Systemic Critique

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Signal Loss: Why B2B Marketing May Not Survive What Comes Next

Inside the quiet dismantling of a profession that lost the plot, the trust, and the buyer.

by Clark Barron, Jun 05, 2025