Burn It Down Originals

Marketing can’t perform like a revenue function if you don’t invest in it like one.

Inside the quiet dismantling of a profession that lost the plot, the trust, and the buyer.

Marketers aren’t misunderstood—they’re insecure. Stop begging to be seen. Start leading like the function’s survival depends on it.

Dark social didn’t revolutionize marketing—it gave burned-out marketers a script to survive broken attribution.

How “kindness” became a tool for silencing critique—and why real empathy means knowing exactly where to aim the fire.

Marketers aren’t failing. They’re being sacrificed at the altar of a system designed to blame them for numbers they never controlled.