Picture this: It's Monday morning.
Your sales team is boarding a plane to Cabo for their $150,000 annual kickoff. Three days of strategic planning, leadership coaching, team building, and goal setting at a luxury resort.
The CEO will be there.
The CFO will present the numbers.
Everyone gets matching Patagonia vests and a clear understanding of their role in the company's success.
Meanwhile, marketing is huddled around a conference table in the office, splitting a $12 pizza while someone screenshares last quarter's "MQLs" on a laptop with a cracked screen. Their "strategy session" is a 90-minute meeting where they get lectured about alignment, blamed for pipeline gaps, and told they need to "think more strategically."
Then, six months later, when marketing fails to "drive revenue like sales," executives scratch their heads and wonder what went wrong.
The answer is staring them in the mirror.
The Disparity That Nobody Talks About
Let's lay out the receipts.
Here's what actually happens in companies across America, every single quarter:
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