Keep the Change: How Pavilion Became a Laundromat for Martech Influence

Marketers aren’t misunderstood—they’re insecure. Stop begging to be seen. Start leading like the function’s survival depends on it.

Dark social didn’t revolutionize marketing—it gave burned-out marketers a script to survive broken attribution.

How “kindness” became a tool for silencing critique—and why real empathy means knowing exactly where to aim the fire.

If you say what you’re really thinking, you’ll get fired. If you don’t, you’ll rot from the inside out. That’s the paradox most marketers live in—and it’s not because they lack backbone. It’s because they’re smart enough to know what happens

You prayed for a savior. You built temples to your inefficiencies, trusting the next wave of technology to wash away your failures. When the machines arrived, they didn’t tear down your broken systems. They amplified them. They took every rigged metric, every lazy shortcut, every manufactured KPI — and scaled

Marketers aren’t failing. They’re being sacrificed at the altar of a system designed to blame them for numbers they never controlled.