Hey Squad,

Thanks so much for signing up for this madness.

Format & Word Count

  • Target length: 3,000–5,000 words
  • Style: Long-form, narrative, or investigative. No listicles. No filler.
  • Structure is flexible: Think essay, confession, breakdown, exposé—whatever delivers the truth best.
  • Hook hard. Don’t waste the opening.

Tone & Voice

  • Cold. Surgical. Intellectually confident.
  • Assume the reader is smart, burned out, and hungry for signal.
  • You don’t need to be angry. You need to be right.
  • Profanity is allowed. (lol Like I even have to say this...)
  • You are the voice of marketers everywhere that cannot say the things you're about to.

Delivery & Format

  • Submit in Google Docs with comment permissions turned on
  • Title the doc: BID – [Your Name] – [Working Title]
  • DM me a link or email Clark@BurnItDown.marketing
  • I’ll give editorial feedback if needed, but minimal polish is the goal—raw and real trumps perfection

Delivery Deadline

  • Ideal ETA: Friday, July 25
  • If you’re close and need time, just tell me.
    • I’d rather hear from you than get ghosted.
  • If you’re stuck, DM me.

Publishing Notes

  • Final articles will be published on Burn It Down under your name and bio (send me a byline)
  • You’re free to repost later on your blog, LinkedIn, or anywhere else after a short exclusivity window.
    • (You pick, I really don't care how long... for real. Just happy to have you here.)
  • If you’re concerned about brand conflict, anonymity, NDAs, or backlash—let’s talk.
    • You all know I'll knock somebody the fuck out for every single one of you.

Optional Add-ons

  • If you have a visual, meme, or diagram idea—send it. We can build around it.
  • If you want to narrate your piece as audio or join me for a companion video, hell yes.

If I forgot anything, no I didn't.

Love you all.

Let's blow some shit up.