Clark Barron

On April 10, 2025, Udi Ledergor released a book titled Courageous Marketing: The B2B Marketer's Playbook for Career Success. It was self-published under the imprint "Actionable Ideas Press," a name that exists nowhere in any state registry, has no business filings, no trademark protections, and no

Picture this. A cybersecurity startup is scaling fast. They’ve got funding, a solid product, and a sales team hungry for pipeline. But they’re hitting a wall. The inbound well is running dry, outbound is a grind, and conversion rates are stagnating. Then, a well-dressed rep from 6sense or

HockeyStack wanted attention. They got it. HockeyStack ran one of the most ambitious SaaS giveaways in recent memory—a free Tesla Model Y. But instead of a transparent contest, what followed was a five-month masterclass in deception, misdirection, and outright delay tactics. What started as a buzzy promotional stunt turned

Marketing has always been a battle between two forces: those who want to create value, and those who just want to game the system. Gartner has officially picked a side. Their latest Marketing Predictions 2025 report includes this gem: By 2026, more than one-third of web content will be developed