Clark Barron - Burn It Down

Survival Mode: How Executives Sabotage Marketing from the Inside

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Burn It Down Originals

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Systemic Critique

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Survival Mode: How Executives Sabotage Marketing from the Inside

Marketing can’t perform like a revenue function if you don’t invest in it like one.

by Clark Barron, Jun 17, 2025

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The Executive Investment Audit:

by Clark Barron, Jun 17, 2025

Whose Scam Is It Anyway? Inside G2's 'Revolutionary AI' Acquisition

Whose Scam Is It Anyway? Inside G2's 'Revolutionary AI' Acquisition

unSurvey isn't an AI company at all. It's a side project from an active pricing optimization platform that repackaged ChatGPT integrations as 'proprietary technology'

by Clark Barron, Jun 12, 2025

Signal Loss: Why B2B Marketing May Not Survive What Comes Next

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Burn It Down Originals

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Systemic Critique

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Signal Loss: Why B2B Marketing May Not Survive What Comes Next

Inside the quiet dismantling of a profession that lost the plot, the trust, and the buyer.

by Clark Barron, Jun 05, 2025

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Burn It Down Originals

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Systemic Critique

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The Brand of Suffering: How Marketing Got Addicted to Being Misunderstood

Marketers aren’t misunderstood—they’re insecure. Stop begging to be seen. Start leading like the function’s survival depends on it.

by Clark Barron, May 12, 2025

The Delusion of Dark Social: Marketing’s Collective Trauma Response to Accountability

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Burn It Down Originals

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The Delusion of Dark Social: Marketing’s Collective Trauma Response to Accountability

Dark social didn’t revolutionize marketing—it gave burned-out marketers a script to survive broken attribution.

by Clark Barron, May 06, 2025