Burn It Down is a rogue media platform for marketers who know the system is broken and aren’t waiting around for permission to fix it.

This isn’t a weekly newsletter written to hit a deadline

It’s a high-output, high-signal feed of strategic insight built for people who want to think sharper and move faster.

  • High stakes B2B industry journalism
  • Psychological warfare guides for navigating toxic orgs and misaligned execs
  • Investigations into vendor influence, intent scams, and pay-to-play ecosystems

The goal is simple: Expose the lies. Rebuild the craft.
Give marketers a place to put their rage and turn it into something real.

💀 What Happens When You Join

Here’s how it works:

  • Free Subscribers
    • Access to the Burn It Down newsletter.
    • Access to several
    • Ideal for lurkers, thinkers, & skeptics
  • Paid members (2 OPTIONS)
    • THE SERIOUS
      • Ideal For: Operators, Builders
      • Every premium essay + tactical breakdown
      • Tactics based on real-world psychology, behavior, and social engineering
      • Frameworks pulled straight from chaotic client wins and epic failures
      • Monthly Drop: Campaign breakdowns, internal playbooks, or unreleased strategy decks
      • You steer the chaos. Vote on what gets torn down next — and why.
      • You’ll never finish a month empty-handed.
      • This tier is for people who build.
Get Serious
    • THE INNER CIRCLE
      • Ideal for: Builders, insiders, and those ready to go deep
      • Everything from The Serious
      • Private strategy session with me — no time limit, no rules, no playback
      • Submit your own campaign or asset for teardown-level critique
      • Hand-packed care drop — Not for resale. Not for tourists.
      • This tier is limited. When it’s full, it’s full.
JOIN THE INNER CIRCLE

🧠 Who It’s For

If you’ve ever felt like marketing became a game of theater and spreadsheets, you’re not imagining it. And this platform exists to help you do something about it.

  • Marketing leaders looking for clarity
  • Founders who care about signal, not spin
  • Operators sick of vanity metrics and tech vendor propaganda
  • People who give a damn about how buyers actually think

"Who's behind all this?"

Burn It Down was created by Clark Barron — the outspoken CMO of Ronin and host of Demand Gen Therapy. He built this platform as an act of rebellion—and reconstruction.

After his first marketing campaign almost landed him in jail, he’s been taking over the world of B2B marketing as a disruptor, setting vendors on the right path with a deep understanding of the psychology of buyers and practitioners alike.

...and he's pissed.